The Woman Who Never Gives Up!

Maham Bint Arif, the woman who has infinite energy. This Karachi based superwoman is a serial entrepreneur, constantly coming up with new ideas, Maham has three businesses till now, we wish her thousands of more.

Brooched, the ultimate stop for unique products. From phone covers to bracelets and bags to hairbands, Brooched has it all.

Artfolio, she started this during the lockdown. It is the one stop shop for all your art and craft related needs.

Cap2fy, the best place to get your brand’s marketing done from. Their marketing skills will surely make your page stand out.

Women hold up the half sky.

-Mao Zedong


We sat down with this gorgeous soul.

How did you get the idea for the businesses?

Umm. A business minded person doesn’t need an idea, he/she just need a opportunity. As soon as they find their opportunity they never miss it.

What services/products do you offer?

 i started with my online accessories store which catered luxury items mostly for women. Then during the lockdown I started a stationary business , very very spontaneous.
Now finally giving my  marketing services to home based businesses.

How do you advertise your business?

I advertise in as many ways I can. Cause I believe your business solely stands on your frequency of ads.

Which social platform do you use the most?

I use Facebook and Instagram most.

What are your goals?

my goal is to cross my own expectations

What is the most unique thing about your ventures?

Brooched is all about luxury items. So I’ll say my business USP were phone covers.
Then Artfolio is a very niche business. I’m still working on it’s uniqueness.
About Cap2fy. Well this is unique because we don’t only manage your page. We tend to create business strategies for you. Our aim is not to complete the month with good posting but to actually create sales.
cap2fy is my completely unique baby.

What are your responsibilities as a business owner?

– to serve my clients in my capacity. (Or sometimes even more)

Have you ever turned down a client?

 I once turned down a extremely rude client. I regret it. Could’ve dealt with patience.
Something that I learned by time.

If you had one piece of advice to someone just starting out, what would it be?

JUST START IT OUT. Don’t think for the second time.
That’s how I created 3 businesses. Without thinking. Lol

How supportive is your family?

I wouldn’t say they’re supportive , I would say they’re why am where I’m today.
Specially my husband. His trust makes me touch skies.
His confidence in me makes me do wonders.
His efforts and skills made things super easy for me in my field.
I owe him big time. He’s my ladder.
Lol I can write books on him but let’s just stop here

What are your most valuable skills?


What risks are you facing?

risks? My risk is my own self.  Some days I’m pretty off.

Which social platform is helpful?


Leave a Comment

Your email address will not be published.